Technology Services Industry Association: A Champion in the League of XaaS Product Management Research
It all changed in the last few years when customers started buying technology as a service, and not as an asset--a disruption to the traditional technology business model. With that move, came the winds of realization. With no operational benchmarks correlating to proven practices in an as-a-Service business model, executives in company revenue growth, or the product management space need assistance in optimizing their operations to drive success—while prioritizing the best industry practices to close down performance gaps.
Amid the growing importance of XaaS, Technology Services Industry Association (TSIA), a for-profit industry association leverages its decades-long experience to help organizations advance in the direction of their goals. TSIA partners with member companies to provide deep data insight, an executive peer community,and proactive engagement aligned with the company’s initiatives to help improve the strategic, financial, and operational performance of a business. “We accumulate deep insights and analytics for optimizing and accelerating as-a-Service initiatives,” points out Thomas Lah, the Executive Director and Executive Vice President of TSIA.
The company offers a corporate membership that includes data-driven insights, peer learning opportunities, a detailed analysis of metrics and more, to help the member firms. Lah says, "we get the data that nobody else has, get the analysis done using that data to help our members understand the best practices to follow and optimize their technology, business models." The combination of experienced research executives and data experts at TSIA accelerate revenue, scale and profit performance of technology businesses. When it comes to gathering the most accurate industry data and relevant insights, TSIA does most of the heavy lifting. From detailed industry benchmarks to deep-dive studies, TSIA flaunts the largest vault of data-driven insight that the XaaS product management space has to offer.
We accumulate deep insights for optimizing your Product Management organization accelerating the success of your as-a-Service business and that makes us a rare breed.
The stakes are getting progressively higher when it comes to product management, service delivery, company revenue growth, or even solution engineering and the stakeholders must rapidly generate meaningful results to boost efficiency and profitability. TSIA engages with growing tech companies of all sizes including many from the fortune 100. Companies like Cisco, Autodesk, Hologic and many more—work with TSIA to solve complex XaaS challenges within their Production Management operations. Many of their clients want to restructure their underlying business model. TSIA works alongside its clients guiding and improving XaaS offer development and related processes to be effective in a SaaS-dominated world. Having both research advised data and frameworks and a strong XaaS success playbook for Product Management operations, TSIA has successfully aided them to identify and prioritize the patterns of success.
As these offerings mature, the buyers become more sophisticated—so the data usage analytics will start transcending into a smart path to the next profitable frontier. In the foreseeable future, TSIA plans to become a relentless leader correlating the data and updating the playbooks that will lead their members to win. “Our research programs are designed to help the product management community understand different types of practices. If I have an as-a-service to offer, I will lay emphasis on the ways to make that offer more profitable,” concludes Lah.