Gocious: Bringing Products that Customers Want

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Maziar Adl, Co-Founder and CTO
Manufacturers have to be diligent in the planning stage of their product configuration for better business outcomes. Especially, for those manufacturers that have highly configurable and complex products sold in high volume, product configuration planning has to be impeccable to achieve improved time to market. For example, a passenger car OEM selling millions of cars with a variety of engines, colors, interiors, and exterior add-ons has to keep its finger on the pulse of the market conditions constantly and bring changes to its product configuration accordingly. But how can the manufacturer cost-effectively identify the right configuration, given the complexity that goes into building them? Gocious helps manufacturers configure the right features in their products and drive customer adoption. “Our innovative product management solution allows teams that develop complex products to collaborate, analyze, keep track, and make the right decisions on the features and product lines before moving into production,” says Maziar Adl, Co-founder and CTO of Gocious.

Unlike other solution providers in the market, Gocious aids clients in modeling their product configuration in the most intuitive and simple ways by eliminating complicated formulae and logic. “Our advanced solution is driven by a unique mechanism that provides the accurate weighted score for every configuration of the clients’ product line on a scale of 0-10. The higher the score, the better it meets the client goals, be it related to cost, weight, or a combination of these. So clients can easily define effective configuration of any product and release them to the market sooner,” states Adl. Moreover, Gocious’ web-based solution provides a quicker view of the product line on one centralized dashboard. This aids clients in working together for successful product configurations. When clients’ teams come up with any new ideas, they can bring those to the central library and work with colleagues to enhance the features.

If supposedly, a client wants to reconfigure the 2020 model of its product and release the 2021 model, Gocious can help the client compare both the models, gauge the market sentiments and demands, and make decisions accordingly.


Our innovative product management solution allows teams that develop complex products to collaborate, analyze, keep track, and make the right decisions on the features and product lines before moving into production


Moreover, the solution’s collaborative approach helps in importing new information and changing the data interactively.

To leverage Gocious’ innovative product management solution, clients can quickly sign up and start using the product right away. The company not only offers demos of its solution to the clients but also explains to them the necessary steps for its effective utilization. Moreover, its website has all the information in the form of articles that explains the best way to use the solution.

For the future, Gocious is planning to add new technologies to its solution to improve the value of its scoring feature and enhance the relevance of the final product with the customers. “We want to provide clients with detailed product insights to help them comprehend the exact features and specifications that make the product successful,” says Adl. Moreover, this optimization will upgrade clients’ ability to import and export data. “We have aspirations to expand territorially in other countries, offering solutions to enterprises that have more sophisticated systems. To that end, we are continuously working on increasing our solution’s collaborative capabilities to have a more seamless exchange of data between diverse systems,” concludes Adl.

Company
Gocious

Headquarters
Costa Mesa, CA

Management
Maziar Adl, Co-Founder and CTO

Description
California-based startup Gocious offers an innovative product management solution to help manufacturers improve their productive configuration. The company’s solution helps users to define the product line configurations and present them to the market. Gocious calculates product scores in a systematic way. It aids clients in modeling their product configuration in the most intuitive and simple ways with creative UX and effective methodology, which eliminates complicated formulae and logic. With Gocious, clients can track the changing market dynamics and accordingly update the product configurations